As I start compiling the blogs that my latest students are doing for this semester, I notice that I haven’t posted in over a year! What kind of example am I setting? It’s so hard to keep up with “feeding … Continue reading →
UPDATE: One year later and I still haven’t taken a selfie. I am proud of this.
I have to admit, I’ve never taken a selfie. I am not sure whether this means I am not interested in self-promotion – or just plain lazy. Probably the latter, because I know I am as self-obsessed as the next girl – er, woman.
And I can’t make my mind up about this video. I guess it’s supposed to be inspirational. And maybe it is. But don’t kid yourself, this is not a public service announcement — it is just another, albeit subtle, way to sell Dove. We should choose Dove because they are the soap that cares about us! Dove, a product of multinational behemoth Unilever, cares about us.
I guess that is the message, and in some ways, this is a lovely story. And certainly more interesting than your average :30 spot. I even teared up a little. But I must be missing something, because I am not sure how taking a picture of yourself and blowing it up to larger-than-life size is going to make you embrace your inner beauty. If I did this, I would freak out at seeing my imperfections blown up this big. My enlarged pores would look like moon craters!
I am sure this is not the intended message. Maybe it’s just me.The young women in the video appear to have learned a valuable lesson. Right? Who really knows? And will they buy Dove? Will you? (I have been a long time user, inner beauty or no.)
I don’t have any answers here. But at the very least, this is a good example of where things are headed in content marketing/brand journalism/PR.
A great use of You Tube as social media/branding/public relations. We focus so much on Twitter and Facebook that we sometimes overlook the other outlets (well I do anyway). And it makes me feel better about eating so much Chipotle!
What are the ingredients for happiness? It’s a question that has been addressed time and again, and now a study based on the first-ever globally representative poll on well-being has some answers about whether or not a pioneering theory is actually correct.
This semester, we’ll be talking about different ways to reach your audience. And we’ll be trying to figure out who that audience is – consumers, journalists, bloggers, all of the above? In the words of Mark Twain, I think reports of the press release’s death are greatly exaggerated, but there is no doubt they aren’t the magic bullet they used to be (or clients think they are).
We’ll be experimenting with social media releases through a platform calledPitch Engine. To get a better idea of how and why, read this post by PE’s founder, Jason Kintzler. And check out this pitch. Not your father’s press release, eh?
Check out The Girl Effect, wonderful and inspiration campaign to help young girls around the world. And then see how the campaign has motivated others to spread the message, in a beautiful example of the power of blogging.
George Lakoff has retired as Distinguished Professor of Cognitive Science and Linguistics at the University of California at Berkeley. He is now Director of the Center for the Neural Mind & Society (cnms.berkeley.edu).