As I start compiling the blogs that my latest students are doing for this semester, I notice that I haven’t posted in over a year! What kind of example am I setting? It’s so hard to keep up with “feeding … Continue reading
UPDATE: One year later and I still haven’t taken a selfie. I am proud of this.
I have to admit, I’ve never taken a selfie. I am not sure whether this means I am not interested in self-promotion – or just plain lazy. Probably the latter, because I know I am as self-obsessed as the next girl – er, woman.
And I can’t make my mind up about this video. I guess it’s supposed to be inspirational. And maybe it is. But don’t kid yourself, this is not a public service announcement — it is just another, albeit subtle, way to sell Dove. We should choose Dove because they are the soap that cares about us! Dove, a product of multinational behemoth Unilever, cares about us.
I guess that is the message, and in some ways, this is a lovely story. And certainly more interesting than your average :30 spot. I even teared up a little. But I must be missing something, because I am not sure how taking a picture of yourself and blowing it up to larger-than-life size is going to make you embrace your inner beauty. If I did this, I would freak out at seeing my imperfections blown up this big. My enlarged pores would look like moon craters!
I am sure this is not the intended message. Maybe it’s just me.The young women in the video appear to have learned a valuable lesson. Right? Who really knows? And will they buy Dove? Will you? (I have been a long time user, inner beauty or no.)
I don’t have any answers here. But at the very least, this is a good example of where things are headed in content marketing/brand journalism/PR.
Another semester, another bunch of student blogs to read and enjoy! To see who I’m following, look at “Blogs I follow.”
A great use of You Tube as social media/branding/public relations. We focus so much on Twitter and Facebook that we sometimes overlook the other outlets (well I do anyway). And it makes me feel better about eating so much Chipotle!
Check out their You Tube channel for more.
What are the ingredients for happiness? It’s a question that has been addressed time and again, and now a study based on the first-ever globally representative poll on well-being has some answers about whether or not a pioneering theory is actually correct.
Read more at The Atlantic
“Remember that the toes you are stepping on today may well be attached to the ass you may need to kiss tomorrow.”
We’ll be experimenting with social media releases through a platform calledPitch Engine. To get a better idea of how and why, read this post by PE’s founder, Jason Kintzler. And check out this pitch. Not your father’s press release, eh?
(Photo credit: “Mark Twain” by Donkey Hotey)
Don’t just throw up a brand page, get your fans involved! Some interesting ideas from Soap Creative.